Managing Director, CFO Capital

John Gustafson has 20 years of venture capital, private equity, John Gustafson Photooperating and consulting experience assisting entrepreneurs, investors and managers of high growth and middle market companies with their financial and strategic needs.  He specializes in capital finance, mergers and acquisitions, valuation, transaction structuring, due diligence, financial analysis, negotiations and strategy.


John’s extensive experience includes the management of two early-stage, technology-focused venture capital funds, a family office focused on healthcare IT investments, a search fund seeking later-stage  company acquisitions and a concept accelerator focused on seed-stage software concepts.  He also served in operating capacities with portfolio companies in accounting, finance and leadership roles, including serving as CEO of a Canada-based company that was acquired by a US publicly-traded firm.  Industries within which he has extensive experience include technology, healthcare, manufacturing, distribution and business services.

During his career, his portfolio companies and clients have undergone a wide range of strategic transactions, including initial public offerings (IPOs), acquisitions by public companies, management  buyouts, mergers, turnarounds and liquidations of underperforming assets.  Companies he has advised have secured seed capital, angel capital, venture capital, bank financing, sale-leaseback financing, convertible debt funding, mezzanine funding and private equity.  As founder of Ideation Ventures, John has assisted high growth and middle market companies to position for and successfully execute strategic transactions with the goal of maximizing shareholder value long-term.


  • MBA in Management & Strategy from Kellogg Graduate School (Northwestern)
  • Accounting degree from University of Nebraska – Lincoln
  • Chartered Financial Analyst (CFA) designation
  • Series 62, 63 and 79 securities licenses
  • Named to M&A Advisor’s annual “40 Under 40” list in the Dealmaker
    category as recognition for achieving a high level of success in the mergers
    and acquisition, financing and restructuring industry

Community Involvement/Associations

  • Association for Corporate Growth (ACG) member
  • Finance Department Advisory Board, University of Nebraska – Lincoln
  • CFA Institute member
  • InvestNebraska former board member
  • Midlands Venture Forum former board chairman


CFO Capital, LLC (Capital Solutions)
Managing Director

Ideation Ventures (Private Equity Advisor)
Founder and Managing Director

Cerner Labotix (Clinical Laboratory Automation)
Consultant, post-acquisition

Prairie Venture (Holding Company)
President and CEO of parent and multiple wholly-owned healthcare IT subsidiaries

Labotix Automation (Clinical Laboratory Automation)
President and CEO

Odin Capital Group (Venture Capital Fund)
Venture Partner, Principal

Heartland Capital (Venture Capital Fund)
Vice President


Phone 402.884.0066 ext.106

In order to offer securities-related Investment Banking Services discussed herein, the managing director of CFO Capital is a registered representatives of M&A Securities Group, Inc., 4151 N. Mulberry Dr., Ste. 252, Kansas City, MO 64116, 816.888.7920, an unaffiliated broker-dealer.

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